July 12th, 2010
by Rob McKaughan
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In a status update, my friend Niff pondered the difference between insanity and stupidity. Inspired by that status update — and the fact that I’ve had my nose in academic books for the last several months — I decided to come up with my own little taxonomy of stupidity, insanity, and rationality:
- Stupidity = doesn’t know what’s rational
- Insanity = can’t be rational
- Bravery = doesn’t care what’s rational
- Adolescent = hasn’t yet figured out what’s rational
- Adolescent = doesn’t want to be rational (see Stubbornness)
- Genius = understands the rationality better than you
- PMS = too upset/uncomfortable to be rational (see Insanity)
- Stubbornness = doesn’t want to listen to what’s rational
- Engineer / Scientist = annoyingly rational
- Policy = devoid of rationality (see Insanity)
- Blondeness = confused by rationality
- Oscar Wilde = humorously rational
- Robin Williams = humorously irrational (see Insanity)
- Wisdom = discovering the rational the hard way
- Zen = there is no rational
Feel free to add more in the comment thread below.
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March 25th, 2010
by Rob McKaughan
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While working on projects for my typography class, I got hooked on re-creating Constructivist and Modernist posters. I find it a great way to learn about design. Here’s my take on a Bruno Monguzzi poster (original here).
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February 21st, 2010
by Rob McKaughan
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Here’s a little experiment: to create a typographic illustration using a pair of antonyms, choosing a typefaces and arrangements that complement the connotations of each word.
Typefaces: Mrs. Eaves italic and Superba RR Bold.
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January 31st, 2010
by Rob McKaughan
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As an assignment in my typography class, we were asked to create an alphabet essentially from scratch. Each of us created a list of words beginning with each of the phonemes of the 26 latin characters, then created pictograms of each. Then, emulating a few thousand years of calligraphic evolution in my sketchbook, I morphed these pictograms into an upper & lower case alphabet. Then, just to see how it looks on the page, we each wrote a page in our new script, complete with fancy drop cap.
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October 19th, 2009
by Rob McKaughan
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I always wanted to make a typographic poster… So I did.
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June 27th, 2009
by Rob McKaughan
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Team OC Quattro, the team I filmed three years ago for my documentary, will be crossing the finish line again in the Race Across America 2009. They’re currently in third place, and have maintained an average speed of 19 MPH (and that includes the Rockies & Appalachia!). Not only that, they’ve raised over $100,000 for their charities. By the time I wake up tomorrow, they’ll be celebrating their finish (probably by going to sleep!).
I’m psyched that they’re doing so well, and really wish I could be there with them. Congratulations to the team & crew!
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January 21st, 2009
by Rob McKaughan
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As thousands huddled in winter coats & hats in D.C. yesterday morning, I shivered in layers of blankets in my living room (no, it wasn’t an act of solidarity – my heat’s been out for a week), glued to the TV to watch Senator Obama become President Obama. It was a great moment that I’d been looking forward to for a long time – especially the inaugural address. I’ve long been a fan of great oratory and had high hopes for this speech from an excellent orator on a momentous, long awaited day.
I was a little disappointed. It was a scattershot speech. He was solid on each of the myriad points he made, but there was no overall message, no guiding principle that drove everything else. It was an opportunity lost. I think William Safire nailed it on NYTimes:
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Our 44th president’s Inaugural Address was solid, respectable, uplifting, suitably short, superbly delivered, but — in light of the towering expectations whipped up that his speech might belong in the company of those by Lincoln, F.D.R. and Kennedy — fell short of the anticipated immortality.
[…]
A good speech has to have a memorable theme, stated early and reprised at the end. It did not emerge in this address.
To mobilize people to collective action, you have to have communicate a single guiding principle. Taxation without representation; “Free at last”; man on the moon by the end of the decade – that sort of thing. This not only gives people a framework for understanding your policy, but guides their own decisions. It gets individuals excited because they understand how they can change things. If anything, Obama’s campaign was about change and grass-roots action. Having a guiding principle in the speech would have been a perfect method for launching grass-roots change in support of his policy.
Shisol was glad that “there was no swinging for the rhetorical fences”. I agree. You win more baseball games by consistently hitting solid base hits than gambling on home runs. Happily, Obama’s team demonstrates a lack of self-grandeur. Still, you don’t have to have Lincoln-worthy rhetoric to ignite a movement. You just have to make a clear point. If Obama had done that, I would’ve felt much, much more inspired by his speech, making me forget my unfair expectations of immortal oratory (my expectations are my mistake).
All that said, I still can’t say the phrase “President Barack Obama” without a big ole satisfied grin spreading over my face.
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January 7th, 2009
by Rob McKaughan
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A recent support call proved to me a few things about service. I called to start the transfer process of my domains from register.com to another registrar. The operator convinced me to stay:
Everything is negotiable. My reason for switching registrars was price: Register.com charges $35/y/domain; the competition charges $10). Talking with the operator, it turns out that there’s some flexibility in pricing. Now I’m renewing at $8/y/domain.
Small talk goes a long way. The operator didn’t put me on hold while she was working – she asked about the weather. We chatted about grey winters & snowstorms between trading information for the domain renewals. The net result: I felt like I was being treated as a real human by a real human instead of being a participant in a machine-like, protocol-driven transaction. It made a huge difference and all it took was the age-old conversation tactic of talking about the weather.
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December 7th, 2008
by Rob McKaughan
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After almost two and half years, I’ve finally completed my Race Across America movie. No, really! It’s done, finished, fertig, finis. It’s ready to show.
Wow! It’s still sinking in that it’s done. I’ve been working on, thinking about, worrying about, and fussing over this thing for over 2 years. It’s defined my thinking for that entire time. The idea that there’s nothing left to do feels kind of alien.
And extremely freeing. I’ve got so many projects I want to start.
This time: No projects bigger than one week. I think I’ll be sticking to weekend projects for a little while.
There have been several times that I thought I’d never finish this thing. Heck, I didn’t think it was even possible, for a while there. Thanks to everyone who kept encouraging me. You’ve made my life better by helping me achieve one of my big goals in life.
And a word to any aspiring feature-length filmmakers out there: don’t try to do everything all by yourself. True, it makes the credits really easy, but everything else takes a lot longer.
What’s next for this project? I’m going to make copies for all those who helped out, enjoy the holidays, and have a big party in January. No plans for festivals right now; I’ve missed all the festival deadlines for this season, and there’s a bunch of legal legwork to do first. Meanwhile, I’ll just bask in the glow of having accomplished something I’ve wanted to do for years, and see what the future brings.

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November 4th, 2008
by Rob McKaughan
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(poster designed by the talented Jonathan Hoefler)
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