SEATTLE, June 12. Coffee shops crack down on readers, students, and writers in order to improve business.
“It’s as bad as WiFi was,” commented one store owner. Across the country, shop owners recently began shutting down their free internet access to discourage laptop users from turning cafes into offices. Now, owners are finding that laptop users weren’t the only people abusing their hospitality.
“Students are the worst,” finds store owner Marshall Triplett. “These kids come in here supposedly to do homework, they buy one cup, then stay here until closing. I’ve got a business to run here. I can’t have these kids taking up tables, laughing, making noise.“
Brittnee Case, a sophomore at the nearby university, disagrees. “We do not just buy one cup! I spend at least, like, um, twenty dollars a day on coffee. Coffee shops are the best places to study.” Her solution? “There’s, like fifteen coffee shops on this street. If people can’t find a place to sit, they can try the next one.“
Students are not the only people slowing java commerce. Many customers find that the cafe is the perfect place to curl up with a book for a few hours or to write the Great American Novel.
“For fifteen years, my friend Ernie and I have have been having coffee here every Tuesday. We come in here, have a couple cups, talk a bit, then, boom, we go. Nowadays, people come in here like it’s their living room. Like that girl there,” he motions to a twentysomething woman in the corner, “sitting there sideways in her chair, no shoes, reading a book like there’s no tomorrow. Go home! That’s what I say.“
Businesses are experimenting with deterrents against lingering customers. The Jolt alternates between playing jazz and hard-core punk every hour. Owner Guillermo Adams of Java Paradise has replaced all his comfortable chairs with ones made of steel, claiming, “they still look hip, but they’re no fun to sit in for a long time”. Infernal Coffee sought a more creative solution, employing an actor to sit next to lingering customers and annoy them into leaving.“
Meanwhile, customers at Zoka Coffee seemed to be too happy reading, writing, and using the free WiFi to comment.
Rumors of picketing and mass protests in the trendy Belltown district of Seattle have sparked anger in many store owners throughout the city. “These people just don’t understand,” describes Triplett. “You can only be so nice and still turn a profit.”
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