I didn’t really know much about Buckminster Fuller until a recent New Yorker article educated me. The inventor of the geodesic dome & modular housing was a pretty wacky guy. Though nearly all of his ideas flopped, he had some good ideas in his approach. My favorite involves clinging to a piano cover as a life preserver:
‘‘If you are in a shipwreck and all the boats are gone, a piano top … that comes along makes a fortuitous life preserver,’ Fuller once wrote. ‘But this is not to say that the best way to design a life preserver is in the form of a piano top. I think that we are clinging to a great many piano tops in accepting yesterday’s fortuitous contrivings.’
[from the New Yorker article by Elizabeth Kolbert]
Often, the biggest hurdle in solving a problem is finding the outdated or invalid assumptions you’re habitually making. These assumptions are the piano tops in our thinking. Alaska Airlines provides a great example of how getting rid of an assumption allowed them to redesign the check-in process to save $8 million a year. (Documented in Hustle & Flow at fastcompany.com; via Signal vs Noise):
‘The new design will create significant cost savings. Seventy-three percent of Alaska’s Anchorage passengers now check in using kiosks or the Web, compared with just 50% across the airline industry.
I wonder how many old-school assumptions the rest of the airlines are making. Perhaps if they found them, bankruptcy wouldn’t be the industry norm. It also makes me think of Amory Lovins’ TED talk on ending US dependence on foreign oil (his book describes his plan in detail). One of the basic assumptions he breaks is that ending the oil dependency is a costly, complex problem. He then goes on to show that the solution is not complex and pays for itself as it’s implemented. How many of our world’s most pressing problems are blocked on the assumption that solutions are complex and costly?
It’s not just a business problem — this happens everywhere. Scientific discoveries get hidden or confused by unconscious assumptions in interpreting data. Writers get stuck resolving their plot lines. The “ah ha!” moment usually comes when you discover the unnecessary assumption you’ve been making. Suddenly your thinking is clear and a solution seems almost obvious (though often feels unconventional).
Another example: In Million Dollar Murray, Malcolm Gladwell points out that public policy on homelessness is based on the assumption that homelessness follows a Gaussian bell curve — that the majority of homeless people were permanently so. He shows that homelessness follows more of a power-law curve — that most homeless people are only in that situation for a few months, then never again. Only a few homeless people are regularly on the streets. If you change the assumption, thus the policy, you could save governments millions and better serve both the temporarily and permanently homeless.
All this reminds me of my favorite scene from The Contender. It’s not actually in the movie, but in the deleted scenes section of the DVD. While I agree it was superfluous to the movie, it is a gem of a scene. In it, the White House Press Secretary and Chief of Staff are sitting in the oval office, exhausted by the incredibly difficult process of confirming a new Vice President (expertly played by Joan Allen). The President (Jeff Bridges) comes in, sits down and says,
‘“You got five apes in a cage. You got a banana hanging by a string in the middle of the cage. You got some stairs going to the banana. Now, pretty soon, one of those apes is gonna go for the banana. As soon as he hits the stairs, you take a hose and you spray all five apes with freezing cold water for five minutes.
Now, some time passes, and pretty soon another one of the apes is going to make the same attempt with the same result: all five apes get sprayed with the cold water.
Now you turn off the cold water. You never use it again. One of the apes is going to go for the banana. He hits the stairs. The other four apes pounce on him, and beat the shit out of him. OK. Understandable.
Now you replace one of those original apes with a new ape. After a while, that new ape, he’s going to spy that banana, and when he goes for the stairs, the other four apes are going to jump on him and beat the shit out of him. Right?
Now time passes. You replace another one of the original apes with a new ape. That new ape is going to go for the banana. The other four apes are going to beat the shit out of him — including the first new ape, who as no idea why he’s enthusiastically beating the shit out of this poor guy, nor why he, himself, had the shit beat out of him. Ok?
Now, you keep replacing the original apes with new apes until finally, you’ve got a cage filled with five apes who have never had the freezing cold water sprayed on them, and nevertheless, not one of the apes will ever attempt to climb those stairs again.
Why not?
Because, that’s the way it’s always been done around here.”
By the end, the apes operate under the assumption that reaching for the banana is bad, and must be punished. But, that assumption is outdated; made, in fact, before any of them came to the cage. In reality, since we’ve shut off the water, there’s nothing other than that assumption that prevents any ape from getting the banana. Just like people who clung to piano tops don’t see the life preservers.
It’s so easy to be ruled by assumptions you’re not aware of. I think it’s helpful to break these assumptions whenever possible.
Here’s mine for the day: that the only way for me to be productive on a project is to spend all day working on it (this assumption ignores the evidence that I’ll procrastinate endlessly, searching for a huge block of time to work). To break it, I’ve spent no more than 1 hour on any given project. As a result, I’ve gotten a bunch done. It feels good.
What unconscious assumptions are you making? Go find one today and break it.
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